2010 Rebranding[edit | edit source]

Polly Pocket was rebranded by Gelcomm. Their official website states, "When the spunky, adventurers Polly Pocket™ brand was ready for a fresh new look, we literally jumped at the opportunity. Our role was to bring the new Polly to life with a refreshed logo and a core visual asset library of icons, prints and graphics for use across multiple touch points, from digital to licensing."[1]

2018 Reboot[edit | edit source]

An all new product line was released in summer 2018 which included both micro-sized playsets and 3-inch fashion doll assortments. The 2018 Polly Pocket toy line was first revealed at the New York Toy Fair. The 2018 toy line has a marketing campaign that encourages girls to be "courageous and tenacious in their own lives", like Polly.[2] There is also an animated series with twenty-six 22-minute episodes and a 44-minute TV special.[3]

In late 2020, Mattel revamped the micro Polly dolls - instead of soft rubber legs with "Polly Stick Technology", the new micro dolls have 5 points of articulation for posing. They also introduced several new "friend" characters beyond the initial four (Polly, Lila, Shani, and Nicholas).

Polly Pocket Tiny Pocket Places (2018-2021)[edit | edit source]

These small Polly Pocket compacts come with a micro doll and two to three accessories. MSRP is $4.99.

Polly Pocket World (2018-2020)[edit | edit source]

These compacts are much larger than the Tiny Pocket Places sets and typically include two micro dolls and three to six accessories. MSRP is $14.99.

Polly Pocket Hidden Places (2018)[edit | edit source]

These playsets are larger than both the Tiny Pocket Places and Polly Pocket World assortments. Only two sets have been made, both released in 2018. These sets include two micro dolls, one vehicle, and several accessories. MSRP is $19.99.

Wearable Purse Compacts (2020)[edit | edit source]

These large playsets are very similar to the Hidden Places assortment. MSRP is $19.99.

Hidden Hideouts (2019-2020)[edit | edit source]

Hidden Hideouts were introduced in early 2019, and featured a more traditional Polly Pocket compact. Each set comes with one micro doll and three accessories which are hidden behind cardboard scenery. MSRP is $9.99.

Pollyville (2019-2020)[edit | edit source]

In mid-2019, Mattel introduced Pollyville, reminiscent of the 90's Pollyville sets. These included a variety of styles, ranging from small sets featuring various vehicles to larger sets like the Mega Mall.

Sand Secrets (2019-2020)[edit | edit source]

In early 2020, Mattel introduced the Sand Secrets line of mystery boxes. Each mystery box comes with a micro doll, three accessories, and a bag of colorful sand. One of the accessories typically includes a stamp mold for play with the sand. This is the first line of the 2018 Reboot series to include brand new characters other than the four main cast members, such as Gwen and a Mermaid. Unlike the standard micro doll, the hair and legs of these characters are a hard plastic consistent with the micro doll's torso.

Other sets[edit | edit source]

Active Dolls[edit | edit source]

Other Pages To Look At[edit | edit source]

Other Pages To Look At
Articles Characters - Episode ListMerchandise - Polly PocketPolly Pocket Films - Website - Webisodes

References[edit | edit source]

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